- Google Meets Apple On Yellow Brick Road
Performance Marketing Insider, Laurie Sullivan - Thursday, November 20, 2025
The campaign confirms - without actually admitting it - that Google Gemi ...
- Google Takes AI Into Advanced Reasoning, Discards 'Flattery'
MediaDailyNews, Laurie Sullivan - Wednesday, November 19, 2025
The latest Google Gemini 3 AI models mark a significant change wi ...
- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- All The Private Chats Fit To Sift
Media 3.0, Wendy Davis - Thursday, November 13, 2025
"Anyone in the world who has used ChatGPT in the past thr ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Adobe Makes Play To Be The Concierge Of AI Brand Services
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Adobe has further developed its agentic commerce strategy by creating a multimoda ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Google's AI Becomes YouTube's Main Door
Performance Marketing Insider, Laurie Sullivan - Monday, November 10, 2025
Optimization isn't about choosing one Google platform - it's about using a ...
- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu
Research Intelligencer, Robert Williams - Friday, November 7, 2025
Search experience optimization will become a new strategic frontier as AI-powered platfor ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Perplexity Integrates 'Answer Engine' In $400M Deal With Snap
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
In a race to grab market share, Perplexity announced it will p ...
- Amazon To Perplexity Agents: Cease, Desist
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claimi ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Amazon Ad Revenue Rises 24% To $17.7B
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 30, 2025
Amid big gains in consumer spending and cloud computing, company says layof ...
- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...