- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- Report: Digital Natives Aren't Digitally Exclusive
MAD, Steve McClellan - Friday, March 1, 2024
A VML study finds that almost as many Gen Alphas (6-to-16-year-olds) enj ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Search & Performance Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Stagwell Adds Survey Product To Its Marketing Cloud Suite
MAD, Steve McClellan - Monday, February 26, 2024
Stagwell said 200,000 new consumers will be added to the survey offeri ...
- Is Black Television Out Of Sync With Black America?
Television News Daily, Mark Walton - Tuesday, February 27, 2024
Stories of immigrants from Africa and the Caribbean and their descendants ha ...
- Premium Streaming Subscriptions Slow To 10% Growth: Antenna
Television News Daily, Wayne Friedman - Tuesday, February 27, 2024
Premium streaming subscriptions slowed in 2023 to 10.1% growth with total subscriptio ...
- Giant, Google, PNC Best Ads For Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New research finds that ads focusing on determination, reality, and optimism achie ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
Search & Performance Insider, Laurie Sullivan - Friday, February 23, 2024
Google Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- In First-Ever Global Campaign, Ikea Encourages At-Home Rebellion
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
In a switch from all-local marketing, the furniture giant wants to ma ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Gen Alpha -- Not
Planning & Buying Insider, J. Walker Smith - Tuesday, February 20, 2024
Alpha is not a generation. Children born after 2012 -- the "cut-of ...
- Google Introduces Gemma AI To Run On Laptops
Search & Performance Insider, Laurie Sullivan - Wednesday, February 21, 2024
Google has unveiled a new family of open-source AI models called Gem ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- EU Launches Investigation Of TikTok Under Digital Services Act
MediaDailyNews, Colin Kirkland - Monday, February 19, 2024
The EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- OpenAI's Sora: The ChatGPT Of Generative Video
MediaDailyNews, Colin Kirkland - Friday, February 16, 2024
OpenAI has announced Sora, a new text-to-video model that is able ...
- Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese a ...
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Mediapsssst, Richard Whitman - Tuesday, February 13, 2024
That's according to ad tester System1 which tracks the emotions that consume ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- X Strikes Content Deal With The WWE
MediaDailyNews, Colin Kirkland - Friday, February 9, 2024
X announced an exclusive content deal with World Wrestling Entertainment this we ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
TV Watch, Wayne Friedman - Thursday, February 8, 2024
VidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...