- Media Plans Must Adapt To America's Divided Wallets, Dentsu Says
Research Intelligencer, Rob Williams - Friday, September 4, 2026
Gen Z has the bleakest assessment of current economic conditions, while old ...
- Niche Streamers Taking Share... From The Big Guys?
TV Watch, Wayne Friedman - Friday, September 4, 2026
Overall, specialized streaming services grew to a collective 42 million paying subscribe ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Latino Consumers Mix Economic Optimism With Growing Doubts About Upward Mobility
Research Intelligencer, Rob Williams - Thursday, September 3, 2026
Brands don't have to turn every commercial aimed at the growing Hispan ...
- Midterm Spending Surges For Ads Targeting Candidates Supporting Data Centers
Television News Daily, Wayne Friedman - Thursday, September 3, 2026
TV advertising for the midterm elections is increasingly focused on the data-cent ...
- Parents Are Wary Of Social Media Harms As Kids Go Back To School
Research Intelligencer, Rob Williams - Wednesday, September 2, 2026
While 73% of consumers worldwide support banning social media for children, on ...
- Cable-Streaming Costs: A Necessity? But With Options
TV Watch, Wayne Friedman - Monday, August 31, 2026
The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering ...
- Ad Data Collection Puts Journalists, Sources At Risk, Study Finds
Around the Net In Media, Ray Schultz - Thursday, August 27, 2026
Vast data collection that fuels online advertising constitutes a surveillance ecosystem th ...
- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
Research Intelligencer, Rob Williams - Friday, August 28, 2026
College football offers brands a large and valuable audience. It just won ...
- AI Tool Uses Human Emotion To Predict Ad Outcomes
MediaDailyNews, Laurie Sullivan - Tuesday, August 25, 2026
AI can now predict how an ad will match human emotions bas ...
- OpenAI Expands Ad Pilot Across European Markets
MediaDailyNews, Laurie Sullivan - Monday, August 24, 2026
Analysts and advertising experts are making predictions on where OpenAI will ta ...
- OpenAI Served Subpoena After Pausing AI Advanced Models
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2026
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficie ...
- Dot Dot Dot... DASH DASH DASH... Dot Dot Dot
MediaPost Weekend, Joe Mandese - Sunday, August 23, 2026
This email is how one knowledgeable source sums up one of t ...
- Survey: Consumers Value Auto Show Experience
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2026
At the 2026 New York International Auto Show, 41% participated in ...
- Living In The Synthetic World
Red, White & Blog, Joe Mandese - Thursday, August 20, 2026
New research estimates 10% of all web content has been edited ...
- Your Brain On Short Videos: Cognitive Control Takes A Snack Break
Research Intelligencer, Rob Williams - Wednesday, August 19, 2026
Watching an appealing stream of bite-sized clips shifts the brain into ...
- JCPenney Sends Off-Price Fashion Victims To Rehab
Retail Insider, Sarah Mahoney - Wednesday, August 19, 2026
The new campaign aims to remind shoppers that great deals don't ha ...
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Says
Research Intelligencer, Rob Williams - Tuesday, August 18, 2026
Many bundles amount to several streaming services taped together with a discount ...
- Advertisers Launch Early Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2026
Shifts in consumer behavior are pushing advertisers to track shopping preferences mo ...
- Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble
Research Intelligencer, Rob Williams - Monday, August 17, 2026
Consumers aren't looking for lofty brand declarations while calculating whether one chi ...
- Advertisers Keep Chasing Youth While Boomers Sit On $76 Trillion
Research Intelligencer, Rob Williams - Friday, August 14, 2026
Baby boomers have money, they shop frequently, they're loyal to brands th ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Study: 69% Of Americans Open To AI Purchasing On Their Behalf
MAD, Steve McClellan - Tuesday, August 11, 2026
That's according to a new study from agency Croud which also fou ...
- Consumers Enter Their High-Low Beauty Era
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2026
Despite pinched wallets, people are still splurging -- especially on fragrance a ...
- Automotive TV Spending Increases 6.6% In July
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2026
"The World Cup dominated automaker media buys for July, but the da ...
- Black Audiences Want More Authentic Stories, Brands May Want To Pay Attention
Research Intelligencer, Rob Williams - Wednesday, August 12, 2026
An AARP survey found that many Black Americans would like to s ...
- Adolescence Meets The Algorithm: Social Media's Mental Health Tradeoffs
Research Intelligencer, Rob Williams - Tuesday, August 11, 2026
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullyin ...
- Americans Demand Tougher Social Media Rules
Around the Net In Media, Ray Schultz - Sunday, August 9, 2026
A new Reuters/Ipsos study shows that a bipartisan majority of Americans suppo ...
- Volvo Encourages Drivers To Consider Pet Safety
Marketing Daily, Tanya Gazdik - Friday, August 7, 2026
Volvo Car USA offers dog accessories designed to support safer travel, includi ...
- Streaming Hits A High, But Subscribers Are Getting Better At Loving And Leaving
Research Intelligencer, Rob Williams - Monday, August 10, 2026
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ...