- X Strikes Content Deal With The WWE
MediaDailyNews, Colin Kirkland - Friday, February 9, 2024
X announced an exclusive content deal with World Wrestling Entertainment this we ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
TV Watch, Wayne Friedman - Thursday, February 8, 2024
VidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Search & Performance Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- Paramount Global Sale 'Requires A Risk Taker': Analyst
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
A sale of Paramount Global to any big legacy TV-based media ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
Search & Performance Insider, Laurie Sullivan - Thursday, February 1, 2024
Brands need to rethink how they collect first-party data, because consumers don ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- QSR Meal Time Is Now Flex Time
QSR Insider, Teresa Buyikian - Wednesday, January 31, 2024
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but ma ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Would You Pay $100 To Watch The Super Bowl?
Mediapsssst, Richard Whitman - Friday, January 26, 2024
On top of whatever you are paying for TV now, that i ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Consumers Strongly Consider Streaming As Tiers Amid Price Increases
Advanced TV Insider, Wayne Friedman - Friday, January 26, 2024
What's the bottom line in deciding whether to jump to a le ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Keep It Sweet, Spicy And Thin, Pizza Hut Says
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
Spicy, sweet toppings and hot flavors will continue as a trend f ...
- From EVs To Elections, Marketers Misread Consumer Mindsets
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 24, 2024
There's a big difference between people who want a good outcome vers ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
Marketing Daily, Sarah Mahoney - Tuesday, January 23, 2024
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't ju ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Search & Performance Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- Netflix Still The Leader In Releasing New Original TV Seasons
Television News Daily, Wayne Friedman - Monday, January 22, 2024
Netflix released 99 original TV seasons in Q4 2023, a HarrisX surv ...
- Meta Doubles Down On AI, Fuses Efforts
MediaDailyNews, Colin Kirkland - Friday, January 19, 2024
Meta's next steps toward investing in AI include a focus on pla ...
- Print Prospered In 2023, On Track To Repeat This Year
Publishers Daily, Ray Schultz - Sunday, January 21, 2024
"Good Housekeeping" magazine leads Pew's study on print media. ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...