- YouTube, Facebook Are Most Popular Social Sites
Publishers Daily, Ray Schultz - Sunday, November 30, 2025
Instagram comes in third, and TikTok is fourth, Pew reports. ...
- Linear TV Ad Buys Forecast To Fall 7% In 2025
Television News Daily, Wayne Friedman - Friday, November 28, 2025
Total linear core TV ad revenues are expected to land at $55 ...
- Study: Consumers Want To Go Shopping IRL
Marketing Daily, Danielle Oster - Tuesday, November 25, 2025
Seventy-three percent say shopping at a retailer feels like being part ...
- Best Buy Posts Gains While Consumer Mood Slumps
Retail Insider, Sarah Mahoney - Wednesday, November 26, 2025
Spending on phones, gaming and TVs continues even as confidence hits ...
- Holiday Weekend Update: Cutbacks Ahead
Marketing Daily, Sarah Mahoney - Monday, November 24, 2025
New Deloitte data shows consumers may shop more this year -- b ...
- Global Sports Rights Spending To Soar 20% By 2030: Analyst
Television News Daily, Wayne Friedman - Wednesday, November 26, 2025
Spending on sports media rights for streaming/TV platforms is projected to cli ...
- I, Consumer
Media 3.0, Joe Mandese - Monday, November 24, 2025
What happens when the laws of robotics meet the immutable laws ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- 'Tis The Season Of Intentional Holiday Shopping
Mediapsssst, Richard Whitman - Friday, November 21, 2025
82% of Americans are prioritizing low cost and high impact when ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- Amid New Streaming Show Glut, Older Fare Does Better
Advanced TV Insider, Wayne Friedman - Wednesday, November 19, 2025
In describing their favorite shows, 60% of all streaming viewers have recent ...
- America's Mood Sours, Most Say Country Is On 'The Wrong Track'
Mediapsssst, Richard Whitman - Friday, November 14, 2025
A majority of voters (56%) say Trump has exceeded his authority ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Changing Dynamics Of TV Listening: Audio, Muting
TV Watch, Wayne Friedman - Friday, November 14, 2025
A study commissioned by TVB says 38% of respondents now turn o ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- It's Showtime For Research: B2B Brands Use Surveys As Thought Leadership Tool
Email Insider, Ray Schultz - Tuesday, November 11, 2025
Brands tend to use surveys more on the acquisition end, not ...
- For Marketers, 75% Of Success Is Just 'Showing Up'
Marketing Insider, Jon Last - Tuesday, November 11, 2025
Make the effort to discern the needs of someone you are tryi ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed ...
- Poll: Americans Are Stressed Out By Societal Discord, Technology, Loneliness
Mediapsssst, Richard Whitman - Friday, November 7, 2025
57% of those surveyed by Stagwell's Harris Poll say the rise ...
- Pessimistic Consumers Keep Spending, Forecast To Surpass $1 Trillion
Marketing Daily, Sarah Mahoney - Thursday, November 6, 2025
The National Retail Federation sees a new holiday record, despite weak season ...
- Juvenile Press Rage: Teenagers Have Negative Feelings About News Media
Publishing Insider, Ray Schultz - Thursday, November 6, 2025
Teens typically use words like "biased," "boring" and "bad" to describe journalist ...
- 'Cord Nevers': Young-Skewing Streaming Households Stable, Social Media Rising
Advanced TV Insider, Wayne Friedman - Wednesday, November 5, 2025
According to recent Comscore research, 18- to-34-year-old subscribers who are "cord never ...
- Dentsu Media Trends Report: Experience Optimization, Agentic AI, Much More
MAD, Steve McClellan - Monday, November 3, 2025
Dentsu finds companies are rushing into the agentic AI space without ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- AI Emerges As Powerful Partner To Market Researchers, Not Their Replacement
Research Intelligencer, Rob Williams - Tuesday, November 4, 2025
Researchers cited the top AI use cases as analyzing data from multip ...
- How Agentic AI Will Transform Customer Experiences
MAD, Steve McClellan - Sunday, November 2, 2025
But currently most companies don't understand how to use AI to bui ...
- COMvergence Commemorates 10th Anniversary With Revamped Logo
Mediapsssst, Richard Whitman - Friday, October 31, 2025
As it approaches its decennial next March, the firm now has region ...
- Trust In News Organizations Is Falling, Pew Reports
Publishers Daily, Ray Schultz - Thursday, October 30, 2025
Republicans are less trusting than Democrats, and older people are more trusti ...
- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...