- Good News/Bad News On Where Americans Are Getting Their News
Red, White & Blog, Joe Mandese - Thursday, September 25, 2025
The good news is Americans say they are regularly consuming news. T ...
- Cable Networks To Average 24M Subs By 2029: S&P
Advanced TV Insider, Wayne Friedman - Wednesday, September 24, 2025
Research shows that among 190 cable TV networks analyzed, 36 had ...
- Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'
Marketing Daily, Danielle Oster - Tuesday, September 23, 2025
Report by consultancy Beano Brains found the generation largely ditching toy bran ...
- F-List Uncovers Record Number of Ad/PR Contracts With Fossil Fuel Clients
MAD, Steve McClellan - Tuesday, September 23, 2025
A new feature of this year's list is the inclusion of ...
- As Streaming Evolves, Will 'Usage' Pricing Become The Preferred Option?
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Seventy percent of U.S. and U.K. consumers in a new survey sa ...
- Reasoning Models Enabling Brands To Generate 'Cinematic' Content
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
"Our goal is to build multimodel general intelligence," Luma AI CEO Am ...
- Amazon Launches Agentic Ad Creative Tool
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
A click in Creative Studio enables a conversational chat that provides acce ...
- Streaming Starting Up More Viewer Sessions Vs. Live?
TV Watch, Wayne Friedman - Wednesday, September 17, 2025
Five years ago in 2020, during the midst of the pandemic, li ...
- TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts
Television News Daily, Wayne Friedman - Monday, September 15, 2025
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ...
- AI Traffic To Web Sites Accounts For Less Than 1%, Data Shows
Performance Marketing Insider, Laurie Sullivan - Friday, September 12, 2025
BrightEdge's data gives the industry a reality check. Here's why AI sear ...
- Advertising 2030: 'A World Of Bot-to-Bot Marketing,' Even More Personalization
MAD, Steve McClellan - Tuesday, September 9, 2025
That's according to WPP Media, which has issued an updated report ...
- Meta Reportedly Buried Research On VR Risks To Children
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
Former Meta employees have come forward alleging that the tech giant buri ...
- Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8%
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
Good news for streamers is a slight decline in the number ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- Stagwell Ramps Up Effort To Gain Government Contracts
Mediapsssst, Richard Whitman - Friday, September 5, 2025
Reports indicate that the firm has undertaken a massive study for Isra ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- AI, Social Media, Word Of Mouth Drive Fast-Food Purchases: Study
QSR Insider, Teresa Buyikian - Thursday, September 4, 2025
In Snapchat study, 79% said they "like when mobile delivery apps sugge ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Trigger Reaction: Direct Mailers Using A Widespread Email Tool
Email Insider, Ray Schultz - Friday, August 29, 2025
Direct mail senders are now sending trigger-based mailings. Home-service businesses are sendi ...
- Report: Rude Service, Cold Food, Long Wait Times Deal-Breakers For Diners
QSR Insider, Teresa Buyikian - Friday, August 29, 2025
As consumers continue to pinch pennies, they're becoming more decisive about whe ...
- Grenz Joins COMvergence As Head of US Operations
MAD, Steve McClellan - Wednesday, August 27, 2025
Grenz was with pharma giant GSK for nearly a dozen years mo ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- Linear, D2C Ads Take A 'Step Back'
Television News Daily, Wayne Friedman - Wednesday, August 27, 2025
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fo ...
- As Women Spend Smarter, Off-Price Shines
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
Women drive 59% of discretionary spending -- and they're steering it towa ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- Rising Popularity Of Soccer Makes 2026 World Cup Big Brand Opportunity
Marketing Daily, Danielle Oster - Thursday, August 21, 2025
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personaliti ...