- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- It's The Anticipation, Stupid
Red, White & Blog, Joe Mandese - Thursday, May 15, 2025
"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising
Television News Daily, Wayne Friedman - Friday, May 16, 2025
New Street Research modeled Netflix's fill rate at around 45% for 20 ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) Less
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 14, 2025
An analyst has made two predictions related to AI - that Goog ...
- Ford, Hyundai Response To Tariffs Noted By Consumers
Marketing Daily, Tanya Gazdik - Monday, May 12, 2025
Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percenta ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Gasp - People Are More Trusting Of News, Including Republicans
Publishers Daily, Ray Schultz - Monday, May 12, 2025
A Pew report shows that over half of Republicans trust at lea ...
- Jeep, Ford, Coca-Cola Deemed Most Patriotic
Marketing Daily, Tanya Gazdik - Friday, May 9, 2025
Consumers care more about patriotism this year, with 85% (+5) rating patrioti ...
- Most People Find Online Ad Loads 'Frustrating'; Does Apple Have The Solution?
Mediapsssst, Richard Whitman - Friday, May 9, 2025
Research from Stagwell's Harris Poll and Eyeo finds that three quarters ...
- ChatGPT References Brands More Than Google AI Overviews
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
BrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- Working GenAI: Challenges Beset Brands Trying To Use It
Email Insider, Ray Schultz - Wednesday, May 7, 2025
Data accuracy is the biggest hurdle in using GenAI, a study ...
- IIEX 2025: In Search Of Convergence
MediaDailyNews, David Stanton - Tuesday, May 6, 2025
Is AI the solution to all consumer insight problems, or a semi-reliab ...
- Reference Points Line Up Everything
Planning & Buying Insider, J. Walker Smith - Wednesday, May 7, 2025
Reference points line up everything. It is impossible to assess our situatio ...
- Report: 'Set-Jetting' To Movie, TV Destinations Important To Today's Travelers
Marketing Daily, Danielle Oster - Monday, May 5, 2025
Not a big surprise: Netflix's "Emily In Paris" sparked a 200% spi ...
- Dizzying Dashboards: Executives Are Overwhelmed By Data
Email Insider, Ray Schultz - Monday, May 5, 2025
Most executives today rely on dashboards and rarely question the data th ...
- Optimizing For AI Search By Following LLM, AI Signatures
Performance Marketing Insider, Laurie Sullivan - Monday, May 5, 2025
Analysis from Aimclear reveals "a new cohort of crawlers associated with lar ...
- Heineken Turns Anti-Social - Media, That Is
MediaDailyNews, Joe Mandese - Tuesday, April 29, 2025
The new "no social socials" campaign from Publicis' LePub is inspired ...
- They Slip Away Across The Multiverse
Media 3.0, Joe Mandese - Monday, April 28, 2025
Just when I thought the digital media universe couldn't get more alienatin ...
- Marcom M&A Activity Fell Sharply In 2024
MAD, Steve McClellan - Thursday, April 24, 2025
A new report from COMvergence finds that deal activity fell 37% la ...
- Make America Weak Again
Red, White & Blog, Joe Mandese - Friday, April 25, 2025
Less than a hundred days into Trump 2.0, perceptions of America's abili ...
- YouTube: 20 Trillion Videos, Top 12% TV Viewing Share - What's Next?
TV Watch, Wayne Friedman - Thursday, April 24, 2025
YouTube has a higher valuation than media companies, but it continues ...
- Legacy TV-Owned Virtual Pay TV: YouTube TV Too Far Ahead?
TV Watch, Wayne Friedman - Tuesday, April 22, 2025
TV consumer surveys suggest only streaming remains top of mind. A n ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
Television News Daily, Wayne Friedman - Monday, April 21, 2025
For the first three months of this year, total national TV cab ...
- Poll: More Americans Oppose Trump's Tariffs Than Support Them
Mediapsssst, Richard Whitman - Friday, April 18, 2025
And 45% say their personal financial situation is becoming worse, up sharp ...