Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, …

Consumers said that saving money was the most pronounced part of a positive brand experience, outweighing other considerations.

To mark today's 10-year anniversary of Apple's introduction of the iPad, Statista prepared an analysis showing the device's contribution to Apple's revenues.

Enlightening TV ad market data is coming to light thanks to a compilation of FCC public political ad file data released today by Advertising Analytics. …

Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- …

More than half of internet users begin their product search on Amazon when they know of a specific brand name, compared with only 30% who …

Generation Z is more likely than older groups to expect bank branches to become obsolete.

Private marketplace deals will account for the majority of the real-time bidding marketplace for the first time this year, according to estimates released by eMarketer. …

The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu Aegis …

Most consumers worldwide said the media they use are contaminated with untrustworthy information.