by Joe Mandese on Jan 21, 3:06 PM
In the latest indication that brand marketers may no longer want to remain neutral about politics, a new study finds "knowing the social, environmental and …
by Joe Mandese on Jan 21, 2:09 PM
In a rare case of reverse discrimination in the supply-and-demand of the ad industry, minorities command higher cost-per-social media influencer posts than do white influencers. …
by Steve Sternberg on Jan 20, 11:02 AM
In this week's edition, I break down the winners and losers in the Streaming Wars.
by on Jan 20, 11:01 AM
Facebook, Sears and Zara were among brands that redesigned their logos in 2019. Research suggests they may want to rethink those efforts.
by Joe Mandese on Jan 17, 11:08 AM
When it comes to measuring and/or "optimizing" the impact of marketing, Analytic Partners is the industry's current market leader, but Neustar is closing in and …
by Joe Mandese on Jan 16, 12:02 PM
A funny thing happened on the way toward data-centricity. It's gone down, albeit a little bit. At least that's what the data from the IAB-Winterberry …
by on Jan 15, 4:11 PM
Gen Z is comparable to Gen X in showing a pronounced distrust of corporate America.
by on Jan 15, 4:07 PM
Internet users are joining online communities, oftentimes anonymously, to free themselves to be more open and honest about their opinions.
by Joe Mandese on Jan 14, 10:24 AM
More Americans now surf for video programming online than via a linear TV service, according to a study by management consultant Altman Vilandrie & Co. …
by Joe Mandese on Jan 13, 5:07 PM
Ad execs, including both advertisers and media buyers, are most bullish on ESPN, HGTV and Food Network in plans to boost ad spending in the …