In Brands We Trust, Gen Z Not So Much

  • by January 15, 2020

Generation Z adults are slightly less likely than older Americans to trust brands, and are comparable to Generation X in showing a pronounced distrust of corporate America, according to a multigenerational study by Morning Consult. The researcher asked for consumer opinions about 100 major brands.

Twelve percent of U.S. …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications