Brand Logos: Newer Isn't Always Better
- by January 20, 2020
Source: Visual Objects, "Old Versus New: Which Logos Do Consumers Prefer After Their 2019 Redesign?"
Facebook, Sears, Yahoo! and Zara were among the brands that redesigned their logos in 2019, and
recent research suggests they may want to re-think those efforts. Redesigning a logo can be a risky proposition for …
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