While free, ad-supported models are still the preferred method for older consumers to access TV services, younger folks ages 18 to 34 are far more …

CES 2020 is a wrap, but here are the five technologies -- from health tech to autonomous vehicles -- that emerged as some of the …

Twenty years ago, the four broadcast networks were the only places you could find new original scripted series programming - and basically only six or …

Cost, followed by "inadequate metrics," and "lack of large scale of audiences," are the top obstacles to advertisers and agency executives buying more OTT advertising. …

Acura's "Beat That" commercial was the coolest automotive ad, showcasing the brand's past and current innovations.

About two out of five adults said they trusted the USPS in a list that mostly included consumer packaged goods brands like Hershey, Dove and …

Overall, ad industry executives have a positive view of the advertising and media business, but agency executives are somewhat more negative than advertisers in their …

Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research.

Ten years after FX Networks began tallying the number of original scripted shows airing on TV each year, the number has grown 152% to 532 …

Mercedes' "Bertha Benz" spot was No. 1 at triggering a broad range of emotional responses.