The funniest ads saw high scores for viewer attention and likeability, a sign of the effectiveness of humor to engage viewers with a branded message.

On Wednesday we reported on findings of HUB Entertainment Research's most recent consumer research showing the prevalence of password and log-in sharing for OTT services, …

The findings, part of HUB's new "Video Redefined" report, show younger Americans are far more prone to access OTT services via someone else's account, and …

Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential.

For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. That's …

The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study …

Snapchat is the most vulnerable digital media platform to being deleted by its users, according to the latest installment of UBS' Evidence Lab research. Asked …

More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number …

Social ad spending by retailers will increase by about 14% a year in the U.S. until 2023, according to Forrester Research.

White Claw, Postmates, Ring, Venmo and Impossible Foods also saw a lift in both purchase intent and awareness.