Digital Engagement Remains Flat, Despite Ad Innovation Efforts
- by Joe Mandese @mp_joemandese, January 6, 2020
The good news is that advertising engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab.
The bad news is that it's relatively flat despite "continued ad innovation from the various platforms," write UBS digital equities researchers. …
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