Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019

  • by January 10, 2020

Infiniti, Walmart and the National Basketball Association were among the brands whose commercials last year were considered most "empowering" by consumers, according to a study of viewers' emotional response by researcher Ace Metrix. The company quantifies 57 emotions and reactions to measure creative content in categories such as "humor," "nostalgia," …

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