Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019

Infiniti, Walmart and the National Basketball Association were among the brands whose commercials last year were considered most "empowering" by consumers, according to a study of viewers' emotional response by researcher Ace Metrix. The company quantifies 57 emotions and reactions to measure creative content in categories such as "humor," "nostalgia ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications