Industry Sentiment: Agencies More Negative Than Advertisers

Overall, ad industry executives have a positive view of the advertising and media business, but agency executives are somewhat more negative than advertisers in their current perspective. That's the finding of interviews Advertiser Perceptions conducted for Research Intelligencer at the end of 2019, as part of a benchmark of industry …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications