Industry Sentiment: Agencies More Negative Than Advertisers
- by Joe Mandese @mp_joemandese, January 13, 2020
Overall, ad industry executives have a positive view of the advertising and media business, but agency executives are somewhat more negative than advertisers in their current perspective. That's the finding of interviews Advertiser Perceptions conducted for Research Intelligencer at the end of 2019, as part of a benchmark of industry …
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