Sherwin-Williams, Wayfair Top List of 'Coolest' Ads for 2019


Sherwin-Williams, Wayfair and Acura were among the brands whose commercials last year were considered the "coolest" by consumers, according to a study of viewers' emotional response by researcher Ace Metrix. The company quantifies 57 emotions and reactions to measure creative content in categories such as "humor," "nostalgia," "sexism" and "authentic ...


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