Mercedes, Travelers Top List of 'Best Storytelling' Ads for 2019
- by January 9, 2020
Mercedes-Benz, Travelers and Charles Schwab were among the highest-scoring brands in a study of viewers' emotional response to TV commercials.
Each of their ads evoked no fewer than eight emotions in viewers, making those spots the best at telling an engaging story among 2019 campaigns, according to survey data compiled …
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