Forrester Finds Customer Experience A Weak Indicator Of Repeat Business

  • by January 27, 2020

Brands that create a positive experience for customers can’t reliably guarantee that those people will make a repeat purchase, according to a Forrester Consulting study commissioned by software maker FocusVision.

Consumers said that saving money was the most pronounced part of a positive brand experience, outweighing other considerations. However, consumers …

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