2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu Aegis

The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu Aegis Network's (DAN) revised outlook, released this morning.

DAN's update also fills in some blanks for the U.S. outlook, albeit with a more dour outlook than …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications