RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time

Private marketplace deals will account for the majority of the real-time bidding marketplace for the first time this year, according to estimates released by eMarketer.

The statsmasters projects private deals will expand nearly 17% this year to represent 51.1% of the 2020 RTB marketplace.

While open exchange deals continue to …

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