Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust

  • by January 21, 2020

Consumers want brands they can believe in, especially as income inequality affects how they perceive institutions like the government, big business and the media, which is undermined by worries about "fake news."

Almost two-thirds (64%) of global consumers are "belief-driven" buyers who say they will choose, switch, avoid or boycott …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications