Content-Driven Campaigns Expected To Grow
- by Joe Mandese @mp_joemandese, January 27, 2020
Content marketing is far from a fad, according to a new analysis published by eMarketer.
Citing a World Media Group study conducted late last year, the analysis shows 79% of marketing professionals expect "content-led" campaigns to grow over the next two years, while only 2% expect them to decline.
The …
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