Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media

  • by January 31, 2020

More than 50% of people in their late teens and early 20s won't be watching the Super Bowl on Sunday, making Generation Z difficult for advertisers to reach during the National Football League's championship game, a survey indicates.

Peer-to-peer social learning network Brainly asked 1,812 of its users in the …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications