Consumers Seek Information, Deals From Brands On Social Media
- by January 29, 2020
Consumers need a good reason to follow a
brand on social media, seeking value for the time they spend looking at its posts.
The most common reason to follow a brand is to find helpful information related to a hobby, which was cited by 26.4% of U.S. adults in a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
