Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
- by Joe Mandese @mp_joemandese, November 13, 2020
While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically in response to the Coronavirus pandemic, a new one released by Burke Inc. could well be called Covidgraphics.
The analysis -- and Burke's method for clustering …
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