A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend

Apple's planned changes for IDFA (identifier for advertisers) in its next iOS version has potentially grave consequences for the mobile advertising industry, according to a survey of Mobile Marketing Association (MMA) members conducted by the MMA and AppsFlyer.

The study, which surveyed members in September, found the new opt-in …


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