Advertisers Satisfied With Research Teams: Data Teams, Not As Much
- by Joe Mandese @mp_joemandese, March 31, 2020
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but they are proportionately less satisfied with their data science and analytics operations. At least, that's what the data indicates.
The data is from the Advertising Research …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
