Brand Pandemic Grades: Two-Thirds Reassuring, One-Third Alarming
- by Joe Mandese @mp_joemandese, March 31, 2020
Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the Edelman Trust Barometer.
The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 …
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