Brand Pandemic Grades: Two-Thirds Reassuring, One-Third Alarming

Brands are playing an indispensable role informing, caring for, comforting and reassuring consumers so far during the pandemic crisis, according to findings of a special report released today by the Edelman Trust Barometer.

The study, "Brand Trust and the Coronavirus Pandemic," based on more than 12,000 consumers surveyed in 12 …

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