Consumers Seek 'People-Friendly' Brands During COVID-19 Crisis

  • by March 31, 2020

The coronavirus pandemic has profoundly disrupted the lives of millions of U.S. consumers, leading them to say that it's more important than ever for brands to "put people first," according to a survey by advertising agency The Variable.

"Acting with integrity right now will cement relationships going forward, as 9 …

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