Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- is the way so-called micro-influencers measure the success they deliver for a campaign …

Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released today …

U.S. women feel the strongest emotional connection with the e-commerce giant, ahead of Disney and Apple.

While television remains the No. 1 medium among America's youngest consumers (see related study in today's Research Intelligencer), the mobile phone increasingly is taking a …

New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace …

Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparent and/or great grandparents …

Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do so, …

Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million users worldwide, according to revised estimates released by eMarketer this morning. That's an upward …

While subscriptions are still the most common way to pay for news, younger adults are more likely to say they have donated to a news …

Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking more …