Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- is the way so-called micro-influencers measure the success they deliver for a campaign or a collaboration with a brand. That's the top finding of a global study of micro-influencers -- social media users with 10,000 followers or less -- released today by SocialPubli.

Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released today by Extreme Reach. The finding, part of its third quarter 2019 "Video Benchmark Report," is derived from billions of ad impressions processed by its AdBridge ad server. While the data isn't necessarily representative of the entire video ad marketplace, is nonetheless shows a positive direction for the supply of the digital video ad marketplace, as so-called "sub-prime" ad impressions from media aggregators appear to be waning.

U.S. women feel the strongest emotional connection with the e-commerce giant, ahead of Disney and Apple.

While television remains the No. 1 medium among America's youngest consumers (see related study in today's Research Intelligencer), the mobile phone increasingly is taking a greater share of American adults time, especially when it comes to consuming news. Roughly six-in-ten U.S. adults (57%) often get news from their mobile devices now, more than twice the share that did so just a few years ago, according to the latest installment of an ongoing tracking study of America's media habits by the Pew Research Center.

New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words -- consumption, content and context -- in understanding how media influences children. "Constancy refers to the ubiquitous and continuous state of connected screens in the lives of children and adolescents," Maryland School of Public Health Professor Dina Borzekowski writes in the paper.

Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparent and/or great grandparents had: TV. Seventy-eight percent of Generation Alpha parents surveyed recently by an independent researcher for Domain.me said their TV still is their children's top media technology preference.

Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do so, according to findings of the "State of the Industry" report released today by VideoAmp and Ipsos.

Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million users worldwide, according to revised estimates released by eMarketer this morning. That's an upward adjustment of nearly 12 million users from the 281.27 million eMarketer projected for this year in its last forecast during the Q2 2019.

While subscriptions are still the most common way to pay for news, younger adults are more likely to say they have donated to a news outlet.

Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking more broadly about the applications of precision data, including the sequencing of a consumer's DNA, to provide a wide range of products and services that go beyond medicine.