Millennials: Twice As Likely As Boomers To Donate To News Outlets
- by Rob Williams , November 18, 2019
The audience migration from print to digital media has lured away
advertisers while pushing local newspapers to search for a more sustainable business model.
Increasingly, newspapers are relying on reader revenue -- including subscriptions, memberships and paywalls -- to replace some of their lost ad sales.
While subscriptions are still …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
