Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
- by Joe Mandese @mp_joemandese, November 18, 2019
Omnicom's
Sparks & Honey has just published "Precision Consumer 2030," a new report putting significant dimensions
around the potential to apply so-called "precision data" toward consumer marketing.
Precision data is the practice of utilizing data that is unique to an individual consumer to create a product and/or marketing …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
