by on Nov 18, 12:00 PM
Major brands will eliminate jobs of professionals who can't prove their value with return on investment, Forrester Research predicted.
by on Nov 18, 12:00 PM
Consumers are more likely to subscribe to Disney's streaming service than to Apple TV+, HBO Max, Peacock or BET+.
by Joe Mandese on Nov 18, 11:39 AM
For a guy who began his digital marketing career blogging about wine, Gary Vaynerchuk has built a digital marketing empire worth hundreds of millions of …
by Joe Mandese on Nov 15, 8:52 AM
The world's 100 most valuable brands represent a combined value of $3.81 trillion, making them more economically valuable than the gross domestic product of Germany, …
by on Nov 14, 4:28 PM
Advertising spending on mixed-reality apps will more than quintuple to $11 billion by 2024 from $2 billion this year as brands seek to reach consumers …
by Joe Mandese on Nov 14, 3:15 PM
More than half of consumers now use their smartphone to comparison shop, check prices and/or research product details while shopping for a product in a …
by Joe Mandese on Nov 14, 1:44 PM
Despite the growing popularity of digital media, radio remains one of the most ubiquitous and highest reach mediums in the mix, according to the most …
by Joe Mandese on Nov 14, 9:55 AM
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, all of the "Big 5" …
by Joe Mandese on Nov 14, 9:41 AM
The ad industry has made strides filtering fraudulent ads out of digital media buys, according to a study commissioned by the Trustworthy Accountability Group. The …
by on Nov 13, 3:32 PM
U.S. audiences are more likely than ever to discover their favorite TV shows from an online source, including streaming platforms like Netflix.