Broadband data consumption by American households is accelerating, mainly due to the growth of streaming OTT media services, according to a new periodic benchmark report …

That's one possible headline we might see over the next year or two as more major streaming services come online. Another could be: "Despite New …

Consumers indicated mixed signals for Black Friday and Cyber Monday, and when asked which media are best at informing them and which they prefer to …

Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and …

The growth in connected TVs will support demand for locally activated over-the-top media placements amid a major shift in audience viewing habits.

As the streaming wars heat up with a bevy of new entries into the subscription video-on-demand marketplace, many eyes are on Walt Disney Co.'s new …

Location data is increasingly considered the panacea for targeting, but a new study estimates only 14% of location-based advertising on mobile uses "high-quality" signals to …

Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' or heavy TV ad spending, has begun shifting quickly to other forms of media …

Depictions of teen girls as vapid, materialistic, mean or awkward have compelled them to seek out more empowering role models on social media.

If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not …