Report Illustrates Radio's Ubiquity, Mobility As An Ad Medium
- by Joe Mandese @mp_joemandese, November 14, 2019
Despite the growing popularity of digital media, radio remains one of the most ubiquitous and highest reach mediums in the mix, according to the most recent installment of Nielsen's ongoing Audio Today tracking reports.
The latest edition, which drills into radio usage in medium and small markets, also provides ...
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
