Some Good Reasons To Be Thankful This Year

An estimated 46 million turkeys will be eaten in the U.S. tomorrow, and one good reason to be thankful is they will cost about 4% less than they did in 2018. According to estimates for the American Farm Bureau, the average cost of a 16-pound turkey will be $20.80.


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4 comments about "Some Good Reasons To Be Thankful This Year".
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  1. Leo Kivijarv from PQ Media, November 27, 2019 at 2:23 p.m.

    The accompanying chart in the article is from American Farm Bureau, NOT Statista. They don't do any original research - just steal public data from all other research companies and put their logo on the charts - often not crediting the original research company / trade organization when the data is free, and requiring the user to either look for the source in another tab on its paid site or another slide when the data is in one of its "dossiers." This violates the original research firm's "terms of use" when its logo is not prominently displayed by the data, but rather Statista, which did none of the research. All readers of this post, please do not ever credit Statista as a source, as it does a disserve to the original research company / trade orginization that referenced the data on its website, in a press release, news article in which the research company / trade org provided the news outlet with the data on the provision it be sourced correctly, or via a free report or free executive summary from a paid report posted on the research company / trade org website or a partner allowed to post the summery.. 

  2. Joe Mandese from MediaPost, November 27, 2019 at 2:38 p.m.

    @Leo Kivijarv: The article says its a Statista analysis of data from the American Farm Bureau. If you're saying a research company has to generate all of its data from primary sources, I'd like to see how PQ Media does that for its estimates of the entire media and communications industry. I believe you are working with data from other sources and then apply your own models to it. We never said Statista created the data from scratch. From what I understand, Statista mainly renders other people's data. I don't think they've represented themselves otherwise, and I don't think we represented them otherwise.

  3. Leo Kivijarv from PQ Media, November 27, 2019 at 3:17 p.m.

    Joe, PQ Media always lists its sources in all documents when we do original rsearch and if we use a chart in a report we properly source it below the chart to alert the reader that we did not prepare the data. In Statista's case, there is no original research - it aggregates data from multiple sources. As a comparison, eMarketer will source itself when it prepares original data, but will source others when it uses trend data from others (although eMarketer's logo and red/white design is prominent). e-Marketer also asks for permission to replicate the data, which Statistica does not. Instead, Statistica's logo is the only thing by a chart that another source prepared, including numberous times when it was PQ Media data on subjects like product placement and content marketing. Thus, we'll see articles with our data in which Statistica is listed as the source - a clear violation of our terms of use.  

  4. Joe Mandese from MediaPost, November 27, 2019 at 8:38 p.m.

    @Leo: Statista listed its sources. And so did we. What's your problem?

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