Study Finds Most Americans Will Never Buy Influencer-Promoted Products
- by Joe Mandese @mp_joemandese, April 13, 2021
For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never buy a product or service promoted by social media influencers. That's one of the noteworthy conclusions of a survey fielded by Visual Objects in March among …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
