When It Comes To News Media, Millennials Are Not As Digital As You May Think
- by Joe Mandese @mp_joemandese, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing news, local TV newscasts have the greatest reach.
A third (33%) of the 18- to 29-year-olds responding to the survey, fielded …
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