Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'

Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Those are among the findings of a survey of 177 U.S. media agency execs conducted by Pixability in February.

The study, …

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