by Joe Mandese on Sep 18, 3:49 PM
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for the …
by Joe Mandese on Sep 18, 9:51 AM
An in-depth, two-stage study of social media platform users conducted by Publicis Media and Twitter finds distinct reasons why people use them. The study, which …
by Joe Mandese on Sep 18, 9:11 AM
Advertisers and agencies are misaligned on their views of media agency performance on key issues, according to findings of multinational study by ad management consultancy …
by Steve Sternberg on Sep 16, 11:58 AM
In this week's edition, I examine the strategies associated with the timing debuts of new programming on broadcast, cable and streaming. While some shows generate …
by Joe Mandese on Sep 16, 11:40 AM
"Growth," and derivative words like "grew" and/or "growing," are the top words used by the management of the world's leading publicly traded advertisers when talking …
by Joe Mandese on Sep 16, 10:50 AM
Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according to …
by Joe Mandese on Sep 13, 8:14 AM
"We believe 2020 will be the year that XR explodes into the public consciousness," Isobar's just-published "XR Playbook" asserts, even as it goes on to …
by Joe Mandese on Sep 12, 10:48 AM
In terms of potential brand boycotts, Senator Bernie Sanders curries more influence than any other leading U.S. politician, according to findings of a new Morning …
by Joe Mandese on Sep 11, 1:43 PM
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an …
by Joe Mandese on Sep 10, 1:27 PM
While many U.S. households are sticking with traditional cable or satellite packages, they are increasingly being supplemented by a variety of OTT services, including both …