What Do The World's Biggest Advertisers Obsess On: Growth, Growth And More Growth

"Growth," and derivative words like "grew" and/or "growing," are the top words used by the management of the world's leading publicly traded advertisers when talking to financial analysts during their earnings calls, according to an analysis of transcripts of calls with 35 companies spending more than $1.5 billion on advertising …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications