ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
- by Joe Mandese @mp_joemandese, September 24, 2019
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad industry, according to just-released findings of a study conducted by Reed Smith for the Association of National Advertisers.
The study showed that 32% of …
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