- Franchise Affairs: Controlling Marketing In Multiple Locales
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Franchisors and franchisees disagree on several things, including the value of emai ...
- Hill's Addresses Guilty Pet Parents
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2025
The new global creative approach was born from years of research a ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Horizon Deepens Creative Bench, Taps 'TikTok First' Creative Director
MediaDailyNews, Joe Mandese - Thursday, March 20, 2025
Antonio Fragoso serviced as global creative director at TikTok until 2023, a ...
- Hollywood Responds To Google, OpenAI Challenges To Copyright Laws
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Hollywood leaders across the entertainment industry signed an open letter to t ...
- 72andSunny New York Ups 4 To Group Creative Directors
People on the Move, Fern Siegel - Thursday, March 13, 2025
The promotions dovetail with recent agency wins: MassMutual and Panera Bread. ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- Breeze Airways Selects Walrus As First Creative Agency
Accounts on the Move, Fern Siegel - Tuesday, March 11, 2025
Walrus' remit is to develop a new marketing platform that elevates bra ...
- Creative Gulch: Marketers, Creatives Disagree On Quality Of Their Work
Email Insider, Ray Schultz - Wednesday, March 12, 2025
A study by BetterBriefs finds 53% of marketers think creative work ...
- Lewis Upped To Chief Creative Officer, John McNeil Studio
MAD, Fern Siegel - Monday, March 10, 2025
Lewis led the BMC, Palo Alto Networks and Google accounts. ...
- Jung von Matt To Lead Mini's International Campaigns
Accounts on the Move, Fern Siegel - Tuesday, March 4, 2025
Creative will be produced in the agency's London and Zurich offices. ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- David&Goliath Appoints Wilen Group Creative Director
People on the Move, Fern Siegel - Friday, February 28, 2025
She will lead creative for long-serving client the California Lottery. ...
- VML Wins Global Creative Remit From Generali
MAD, Steve McClellan - Friday, February 28, 2025
The agency will lead the account with a centralized team in offic ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- 2 Creatives Rejoin David, Focus On Google And Mondelez
MAD, Fern Siegel - Wednesday, February 26, 2025
The award-winning duo has crafted key campaigns for David Madrid. ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- 4 Agency Vets Join Fact & Fiction, Tong Named Co-CCO
People on the Move, Fern Siegel - Tuesday, February 25, 2025
The hires position the Boulder, Colorado, and Kansas City-based shop for continu ...
- Technicolor Reportedly Shuttering U.S. Ops
MAD, Steve McClellan - Monday, February 24, 2025
The U.S. operations include production shops The Mill, MPC Advertising and Mikr ...
- OvareGroup Taps Singleton For New Chief Creative Officer Role
MAD, Steve McClellan - Monday, February 24, 2025
Heidi Singleton joins from Interpublic's FCB where she was president of C ...
- Waymark Expands Deal With Paramount To Include 27 CBS-Owned Stations
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Waymark's AI-video creative platform will help TV stations work with local sma ...
- Gut Buenos Aires To Lead Creative For Grupo Bimbo
Accounts on the Move, Fern Siegel - Friday, February 21, 2025
The partnership kicks off in March. ...
- Stellantis Restructures Global Marketing Team
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2025
"You'll see more from us in 2025 than ever before," says B ...
- Lewis Adds Strategy Director, 3 Creatives To Sustain Momentum
People on the Move, Fern Siegel - Friday, February 21, 2025
Josh Simpson is the agency's new senior strategy director. ...
- Google Enables Text Prompts For Adding People To Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
Google Ads has rolled out the ability to use text prompts ...
- Goodyear Consolidates Media, Creative With Publicis Groupe
MAD, Steve McClellan - Saturday, February 15, 2025
Goodyear reported advertising costs of $364 million in 2023, down 3% fr ...
- Creative Agency Luminary Ari Weiss Dies At 46
MAD, Steve McClellan - Sunday, February 16, 2025
Prior to founding creative agency Quality Experience, Weiss was the Global Chi ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...