- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- Dentsu Preps Merkury Media, Creative Solutions For 2024 Rollout
Mediapsssst, Richard Whitman - Monday, November 6, 2023
When these new identity-enabled media and creative solutions go live next ye ...
- Los York Taps Cabuli For LA-based Creative Director Role
People on the Move, Steve McClellan - Friday, November 3, 2023
Creative studio Los York has hired Kevin Cabuli as creative director w ...
- Mini Brings Drivers Together, Launches Global Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2023
With the slogan "Nice to Meet You Again," the campaign celebrates t ...
- With A Focus On Culture, Moroch Adds Green As Executive Creative Director
MAD, Steve McClellan - Tuesday, October 31, 2023
Green is the former creative leader at culture agency Cashmere and boa ...
- USPS Launches Holiday Effort With Easter Eggs
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2023
The effort highlights the USPS's radically improved delivery network as part ...
- Sales Email Watchdog: Tool Helps Teams Assess What They Write, Firm Says
Email Insider, Ray Schultz - Friday, October 27, 2023
It's all too easy for salespeople to write overly long copy fu ...
- Chevrolet Reveals New Tagline
Marketing Daily, Tanya Gazdik - Friday, October 27, 2023
"Together let's drive" will replace "Find New Roads" starting with a campai ...
- Cutwater Adds Su, Juul To Creative Lineup
People on the Move, Fern Siegel - Thursday, October 26, 2023
Cutwater has named Amy Su as creative director and Justin Juul ...
- How Technologists Are Selling AI To Marketers
Search & Performance Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...
- Bad AI: Human Writers Beat New Tech In IBM Phishing Test
Email Insider, Ray Schultz - Wednesday, October 25, 2023
Humans beat AI in an email creative test. But don't start celebrati ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Search & Performance Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- Horizon Media Lands In Web3's Biggest Sandbox
Media 3.0, Joe Mandese - Wednesday, October 25, 2023
The agency's fledgling Chapter & Verse unit has been named the full-servi ...
- GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
MediaDailyNews, Joe Mandese - Tuesday, October 24, 2023
Engineers from both companies culled hundreds of commerce variables into 20 bespo ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Automotive TV Spending Up 15.4% In September
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
NFL and college football games accounted for over half of the Sep ...
- Pilon Promoted To Group Creative Director, Mosaic
MAD, Fern Siegel - Monday, October 16, 2023
Nick Pilon played a major role in developing some of the agency ...
- New WPP Index Purports To Show Creativity Drives Brand Growth
MAD, Steve McClellan - Monday, October 16, 2023
It's called the Creative Capital Index and it was designed by BA ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Microsoft Bing: Verbs Matter More In AI
Search & Performance Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Doe-Anderson Wins Creative, Media Duties For The Georgia Aquarium
MAD, Steve McClellan - Friday, October 13, 2023
The remit includes strategy, creative and national media planning and buying responsibilit ...
- Hyundai Targets Hispanic Families For Three-Row Palisade
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Among Hispanics, familism is a core cultural value that runs deep throu ...
- Meta Offers Reels Ads Updates For Holiday Season
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
Meta has announced new features for Reels ads, including text, template a ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Creatives Nash, Horsey Rejoin Adam&EveDDB
People on the Move, Fern Siegel - Wednesday, October 4, 2023
At the agency, the duo worked on Waitrose, Volkswagen and Virgin Atlan ...
- Meta Tools Around With AI: Tech Giant Offers New Features For Advertisers
Publishing Insider, Ray Schultz - Wednesday, October 4, 2023
Meta debuts Background Generation, Image Expansion and Text Variations, claiming they c ...
- The Shipyard Expands Client Roster With Three New Accounts
MAD, Steve McClellan - Tuesday, October 3, 2023
The agency has won media assignments for San Diego Zoo and S ...
- IHG's Hotel Indigo Unveils Multimllion-Dollar Effort
Marketing Daily, Tanya Gazdik - Tuesday, October 3, 2023
"For our guests, Hotel Indigo isn't just a place to stay ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...