• by Fern Siegel , Yesterday

Mother has upped Jimmy Wade to head of creative production, leading the development of creative content.

Last year, he led Uber’s “There Are Drivers In Your Area” campaign, while executive producing brand work for General Mills, The Wall Street Journal, Amica, Blackrock and Streeteasy.

Wade is an eight-year Mother veteran.

He also handled the agency's internal 2024 initiative “Ratify Birth Control,” which ironically noted that in New York City, rats got government-funded birth control often denied to American women.

Prior to Mother, he worked as a senior producer at Fallon and a producer at Grey.

Oriel Davis-Lyons, Chief Creative Officer, Mother New York, said: “Production at Mother isn’t just how we make things, it’s a creative discipline that helps shape the ambition, craft and innovation inherent in the work we do from the beginning. Jimmy plays a vital role in helping us realize our ambitions.”

Wade predicted: “Mother New York will be showing up on the largest advertising stages alongside nimble, breakthrough work.”