- Former DDB Exec Maxham Takes Reins As Chief Creative Officer, Blue Chip
MAD, Fern Siegel - Thursday, December 18, 2025
The postion is a first for the Chicago brand commerce agency. ...
- Agency C-Suite Supplies Expertise To Indie Agencies
MAD, Fern Siegel - Thursday, December 18, 2025
The consultancy gives shops fractional leadership to remain competitive. ...
- AI-Influenced Content: Can Viewers Change The Ending Of An Episode?
TV Watch, Wayne Friedman - Friday, December 19, 2025
The human eye has a resolution limit - there are only ...
- Fischer, Ansari Take U.S. CEO, CCO Posts At Grey
MAD, Fern Siegel - Wednesday, December 17, 2025
The decision unites the agency's New York and Cincinnati offices. ...
- Lagunitas Brewing Taps Otherway As Creative AOR
MAD, Fern Siegel - Tuesday, December 16, 2025
Lagunitas, one of California's craft breweries, plans a brand design and mast ...
- Lai Joins R/GA As Group CD To Lead AI Adoption
MAD, Fern Siegel - Tuesday, December 16, 2025
"I'm excited to help shape what comes next and unlock the fu ...
- Automotive TV Spending Falls 11.7% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 16, 2025
"Automakers leaned into the festive season in November, with 14 of t ...
- Toyota Launches Multicultural Corolla, Holiday Creative
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2025
The Corolla spot features internet star King Bach, who boasts over ...
- Disney Strikes $1B Deal With OpenAI, Licenses Iconic Characters
Television News Daily, Wayne Friedman - Thursday, December 11, 2025
Disney's $1 billion deal with OpenAI would allow fans to create short-fo ...
- Ace Joins Otherlife As ECD
People on the Move, Fern Siegel - Tuesday, December 9, 2025
The 20-year design vet will oversee a portfolio that includes PayPal, Bitcoin.c ...
- A Fully Agentic GTM Platform Starts Its F1 Engines
Data & Programmatic Insider, Laurie Sullivan - Monday, December 8, 2025
AI-native digital ad platform Metadata.io recently launched a new agentic ad platfo ...
- Hyper Gripe: Consumers Sue Over 'Urgent' Subject Lines
Email Insider, Ray Schultz - Monday, December 8, 2025
Two consumers are objecting to tried-and-true tricks of the email trade ...
- Prophet Adds Inge As VP/Creative Director
MAD, Fern Siegel - Friday, December 5, 2025
Previously, Inge was a creative director at McCann, working on Volvo a ...
- Midas Selects Where Eagles Dare As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, December 4, 2025
The Pittsburgh-based agency will handle brand strategy and full-funnel creative. ...
- Bad-Boy Banter: Email Subject Line Uses Crude Expression
Email Insider, Ray Schultz - Monday, December 1, 2025
Was this an accident, or a deliberate part of the pitch? ...
- Peanuts Swaps Automakers: Hyundai Intros In-Car Displays
Marketing Daily, Tanya Gazdik - Monday, December 1, 2025
The Hyundai deal debuts just as Stellantis is ending a short-lived partnersh ...
- Chevrolet Tugs At Heartstrings For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2025
In the fifth installment in what has become a tradition, the bra ...
- Bark Let Dog Direct An Ad, It Generated A Sales Lift
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2025
The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. ...
- Mercedes-Benz, Peloton, Moet & Chandon Activate At Las Vegas Grand Prix
Marketing Daily, Tanya Gazdik - Monday, November 24, 2025
Mercedes-Benz USA projected 360-degree designs on The Sphere in Las Vegas usi ...
- Price Net: Keep Discount Subject Lines In The Middle Range
Email Insider, Ray Schultz - Monday, November 24, 2025
Marketers should avoid overdoing the urgency with "last-chance" subject lines, Jacquard s ...
- Strange Returns To Young & Laramore As Chief Client Officer
MAD, Fern Siegel - Friday, November 21, 2025
She exits GSD&M after a 12-year tenure to rejoin the agency whe ...
- Biggest Risk For Marketers Today: Wasted Creative Opportunity
MAD, Kristina Canada - Thursday, November 20, 2025
The future isn't about forcing brands to choose between creative and performanc ...
- Oliver UK Ups Smith To Executive Creative Director
MAD, Fern Siegel - Wednesday, November 19, 2025
In addition to managing a 200+ creative/ team, she will focus ...
- TRG Named Media, Creative AOR For Love's Travel Stops
MAD, Steve McClellan - Thursday, November 20, 2025
The Oklahoma City-based family-owned company, founded in 1964, operates over 650 refueli ...
- Google Advances AI Image Generation For Ads
MediaDailyNews, Laurie Sullivan - Thursday, November 20, 2025
Google has launched new features that allow for advanced, AI-powered image generati ...
- Lam Named Head Of Production, Terri & Sandy
MAD, Fern Siegel - Tuesday, November 18, 2025
Her creative work includes Lay's, LG and Columbia Journalism Review's 'Are Y ...
- Honda Prelude Highlights Smile-Tracking Tech
Marketing Daily, Tanya Gazdik - Wednesday, November 19, 2025
Using facial expression analysis technology, Honda measures each driver's emotions as th ...
- Test Drive: Hyundai Palisade Hybrid Practically Sells Itself
Drive Time, Tanya Gazdik - Monday, November 17, 2025
Commercials don't mention that it's the first three-row SUV in the mark ...
- Jeep Airdrops First Of 12 Wrangler Special Editions
Marketing Daily, Tanya Gazdik - Wednesday, November 12, 2025
The first video of "Operation Airdrop" debuts across Jeep brand channels. ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...