In advance of a likely competitive pitch for new media and
creative agency assignments, the US Postal Service has retained search consultant JLB + Partners and issued a request for information to a number of media and
creative shops.
USPS spent approximately $150 million on net media expenditures in 2025, according to agency research firm COMvergence.
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A spokesman for the
postal service stressed that it has not yet launched a formal review for new agencies.
Instead, he said it is “performing ongoing market research regarding the
advertising and media services market and issued a Request for Information (RFI) in December ... to both creative and media agencies.”
JLB, the spokesman added, “is
supporting this effort as a consultant focused on market trends. The RFI is not a competitive Request for Proposal (RFP) concerning any potential future requirements.”
In
recent years USPS has worked with McCann Worldgroup and its agency MRM on campaigns.