Creator-led social agency The Now Agency, announced last
June, has released its new client list. Its roster includes BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment, 21Shares and Playstudios/Tetris.
Built for the
social-driven media landscape, the agency helps brands design and operate social systems across owned channels, creator partnerships and platform-native content.
Co-founded by Gabe
Feldman and Jonathan Chanti, the agency says it employs technology and AI to scale, but relies strongly on human connection. “Too many brands still think in campaigns. Creators think in
communities. The brands that are going to win are the ones willing to show up consistently, listen and build alongside the people who already have trust with their audience.
“You
can’t fake relevance. Audiences are too sharp for that. The real opportunity is in partnering with creators who understand culture in real time and letting them help shape the story, not just
post it,” Feldman told Agency Daily. He was previously global enterprise director for Viral Nation and head of creators for ScaleLab.
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The Now Agency has offices in New
York City, Los Angeles and Toronto, serving global brands at the center of culture, media and entertainment.
“Creator-led doesn’t mean influencer-heavy. When creators are part
of the thinking from day one, the work doesn’t just travel farther, it lands differently,” adds Feldman.
The Now Agency is part of Reign Maker Group.