Residence, the global network of creative
companies, has acquired strategic and social creative agency OK COOL.
Financial details were not disclosed.
The deal underscores a larger focus on social-media advertising and the
chance for Residence to enlarge its global reach. The acquisition expands Residence’s capabilities, solidifying its visibility across key sectors, such as fashion, retail, travel, tech and
food.
No major staff changes are anticipated.
Based in Los Angeles, Residence has offices in New York, Sydney, London, Amsterdam, Vienna and Vancouver. Its client roster includes
Airbnb, Microsoft, JP Morgan and Meta. Buck, It’s Nice That and Giant Ant are companies in its network.
OK COOL, founded by Liz Stone and Jolyon Varley in London 2016, envisioned
social media as the key media channel for brands. Three years later, they were joined by Ben Gordon, former Design Bridge and Partners
(WPP) Chief Growth Officer in Asia.The shop's expertise is social-native storytelling and creator partnerships, with offices in New York and Sydney.
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Ryan Honey, Residence CEO, said:
“OK COOL brings social-native expertise that expands the Residence offering. They share our commitment to craft, community and collaboration. That creates value for both our companies and
our clients.
Varley, Global Head of Brand at OK COOL, added: The industry makes you believe that an acquisition or merger means selling out to some insipid, corporate behemoth who dismantles
your brand and everything that makes you special. Residence understands that we are doing something extraordinary in creativity and they want to support us to scale that globally. This deal is a dream
come true.”