• by Fern Siegel , July 22, 2024

Marketing agency Dotted Line named ad agency creative veteran Ron Villacarillo as head of creative.

Villacarillo reports directly to Lauren Sweeney, founder-CEO of Dotted Line, who said his "passion for creativity and craft is contagious.”

Previously, Villacarillo was executive creative director at Yebo, leading accounts such as Virginia Lottery, SweetFrog and Elephant Insurance.

Before that, he worked at various agencies, including TBWA\Chiat\Day, Martin Agency, Crispin Porter + Bogusky, DDB, Saatchi & Saatchi and McCann. His brand experience spans a wide range of companies, such as Activision, Baskin-Robbins, ESPN and IKEA.

Dotted Line's roster includes Twist Broadband, Virginia Alcoholic Beverage Control Authority and Bon Secours Mercy Health.