Publicis Creative has announced three new executive hires.  

Tiffany Edwards joins as executive vice president of integrated growth and business acceleration for Publicis Creative, and Ramon Jimenez and Dylan Viner join as co-chief strategy officers and Partners at Le Truc, Publicis Groupe’s creative collective.

The three newly created roles are based in New York City and report to Gareth Goodall, chief strategy officer of Publicis Creative U.S. 
 
Edwards will focus on helping brands strengthen and build connections with multicultural audiences. She brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of the One Club and foundation & inclusion manager of the Advertising Club of New York.     

Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as Lego, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc, having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice.   

Viner was most recently chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over a six-year period. He previously served at creative agencies R/GA, Grey, and JWT, working across iconic brands such as Nike, Mercedes Benz, and Rolex.