• by Fern Siegel , June 13, 2024

Above+Beyond named Joe Bruce as its new executive creative director.

Previously, Bruce was creative director for Wieden+Kennedy, leading initiatives for Nike.

Bruce will work alongside with Jonny Ray, managing director, Dena Walker, chief strategy officer and Laura Graham, chief production officer.

He is also part of the management team of The Beyond Collective, which counts Above+Beyond, Yonder Media, Frontier Strategy & Collective Studios among its agencies. 

Prior to leading Nike, he served as creative director on Wieden+Kennedy’s Camden Town Brewery and Formula One accounts. He also created campaigns for clients including Sainsbury’s, Bud Light and McDonald’s Canada.

His past agency work has included stints at BMB, 101 and Crispin Porter + Bogusky London.

Jonny Ray, managing director at Above+Beyond, called Bruce “a world-class creative, creative leader and team player in equal measure.”

Above+Beyond is an independent, full-service creative agency. Clients include Accolade Wines, Amazon, Akzo Nobel, BoyleSports, Itsu, Netflix and Premier Foods.